How Speedy’s Pizza is Increasing Profits by building their digital channels

In Stoke Newington (London), right across from the famous Best Kebab you’ll find an unassuming Pizza Shop that everyone must try: Speedy's Pizza! Don’t be fooled; not only do they serve great pizza, but their buffalo wings are fall-off-the-bone good! More to come on their food in a separate post - this is all about how third-party marketplaces were crushing their margins and dreams of growth with high commissions! Speedy's offers a delightful experience of quality food, seamless online ordering, and delivery for individual eaters and large catering events.

"We chose to go on our restaurant digitization journey with DASA because their team has 20+ years of hospitality experience, their dedication to helping restaurants succeed, and their awesome product roadmap.’’

Fahad Malik, Speedy’s Owner  

DASA is a fully automated direct-to-consumer platform that focuses on machine learning and AI to provide restaurants with real-time customer data to drive operational efficiency and slick digital journeys for their customers/eaters.

HOW DASA HELPED:

REDUCING RELIANCE ON THIRD-PARTY PLATFORMS:

Once Speedy's Pizza realized the high operating costs of third-party marketplaces, they started to wonder if deliveries still made sense!? They strategically decided to partner with DASA to help move away from third-party marketplaces. The first step to building their online channel was working with DASA to build a website and virtual restaurant (Speedy's Pizza). This allowed eaters to order directly through their food ordering website.

“The marketplaces were creating a lose-lose-win situation, that meant the vendors were losing, the customers were losing, while the marketplaces continued to win. Having our platform means we can offer better prices and better portions with the same convenience to our customers. With our online delivery and food ordering apps, we can ensure a seamless experience for those looking for restaurants that deliver, enhancing the overall efficiency of online food delivery and places that deliver.’’


FOCUSING ON LOCAL AND LOYALTY:


To accelerate the shift to direct, Speedy’s leaned on local support and customer loyalty. DASA provided Speedy's with a social strategy and branded leaflets with QR codes to create awareness for their newly born online ordering channel. Customers also received 15% off their first online food orders. Speedy’s is now creating its loyalty program with DASA so loyal customers can be appreciated. This direct-to-consumer strategy has built brand loyalty. Using the real-time analytics reporting that DASA provides, Speedy’s can own the relationship with their eaters, create a community feel, and still offer food ordering at the eater’s fingertips.

THE CHALLENGE RESTAURANTS ARE FACING

Speedy's Pizza knew there was a problem when online orders were steadily rising but not as quickly as payouts to marketplaces! Speedy knew there had to be a better way to grow their business!

INCREASED SALES AND BASKET SIZE:

By implementing DASA's solutions Speedy’s was able to

  • Get a 20% Increase in Sales

    By streamlining operations and using customer data for targeted marketing campaigns, Speedy's Pizza experienced an increase in total sales across its two locations

  • Basket size increased by 2X  

  • 50% Increase in Order Volume

    The adoption of DASA's platform led to a substantial increase in order volumes, reflecting growing customer trust and preference for Speedy's Pizza's offerings.

DIGITAL RESTAURANT TOOLS THAT ARE EASY TO USE:


Going digital can be a daunting task, but it doesn't have to be with the right partners, the right processes, and the right people. The platform has been built by people who have worked in the restaurant industry, ensuring that Quick Service Restaurants with complex requirements and several combinations, including different crusts with a wide selection of toppings and a rotating menu, can easily adapt. With our food delivery apps and food ordering website, QR codes, and Self-Serve Kiosks, DASA streamlines the online ordering process for restaurants.

CONCLUSION

DASA's data-driven AI solutions have accelerated Speedy's digitization to new heights of success that prioritize direct customer engagement, increased loyalty,  and real-time customer analytics.  

“As we expand, the next step for us is to look at bringing our labor costs down by implementing DASA, Self- Serve Kiosks, and a Mobile App that will offer our customers an even better experience.’’